ViciStack Research Get a VICIdial audit

Jason Shouldice

Jason Shouldice

Jason Shouldice has spent 15 years running outbound contact centers and the VICIdial clusters that power them. He founded ViciStack and CCDocs after a decade of building and tuning predictive dialers for insurance, solar, and roofing shops — rooms that needed to measure ROI in weeks, not quarters, because payroll came every Friday.

His day-to-day work sits in the unglamorous middle layer of a dialer stack: Asterisk dial plans, SIP trunk capacity planning, caller-ID reputation repair, agent-state reporting, and the boring-but-load-bearing math of cost per contact. He has personally tuned dial ratios on campaigns running from 8 to 400 agents, and has rebuilt reporting pipelines for operators whose existing vendor dashboards were hiding the only numbers that mattered — connect rate by hour, abandonment rate under TCPA, and list decay past day seven.

Jason is not a vendor-neutral analyst. ViciStack sells a 2-week conversion lift engagement and ongoing VICIdial support, so every benchmark published on this site is something he has seen break — or work — inside a live room. When a number comes from a client engagement the identifying details get stripped; when it comes from public filings or vendor disclosures he cites the source. When a number is modeled rather than measured, the page says so out loud.

Outside ViciStack he has contributed patches to the VICIdial agent screen, shipped integrations against the Agent API, and spent embarrassingly many hours reverse-engineering why a Twilio SIP trunk was silently dropping every fifth answered call. He writes about predictive dialer ROI on this site because the existing material online is either vendor marketing or 2015-era benchmarks that no longer reflect the post-TCPA answer-rate collapse.

He lives in Vancouver, British Columbia. He answers his own email.

Areas of Expertise

Credentials

Recent Articles

Contact